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and 6 % from customer marketing strategies and the R & D ecosystem .
More than half ( 56 %) of survey respondents believe that investments in this area and in data privacy can boost business . Among companies that don ’ t believe or can ’ t say ( 44 %) whether cybersecurity investments can boost their business , 90 % indicated they would invest in at least one business-boosting initiative if they had greater cybersecurity .
André Gargaro , Cyber Services Leader , Deloitte , said : “ Deloitte ’ s study makes it clear that , although they do not have a deep understanding of the
According to the survey , just over half ( 53 %) of organizations that have suffered cyberattacks have adopted new technologies and promoted a review of their cyber governance . After suffering the attacks , 98 % of organizations adopted security changes , made investments in technologies or reassessed the continuity of innovation projects .
The main changes adopted in the area after suffering cyberattacks were the updating of the IT infrastructure ( 58 %), creation of an awareness program ( 49 %), greater investments in cybersecurity ( 47 %), greater monitoring of incidents ( 47 %) and cloud environment configuration reviews ( 33 %).
Respondents pointed out that revenue from cybersecurity investments could increase by an average of 7.5 % from expanding sales channels .
Investments in cybersecurity and data privacy
Among survey respondents , 41 % have suffered cyberattacks . Of these organizations , the vast majority ( 89 %) made investments in cybersecurity . Among the 49 % of respondents who have not suffered attacks , 69 % invest in cybersecurity . A total of 10 % of respondents do not know if they have ever suffered cyberattacks . potential of Cyber , there is an understanding among most companies that , in an environment of greater cybersecurity , there are opportunities to transform and boost business strategy through the adoption of new technologies . These facilitated Business Continuity in 2020 , a year of profound changes . Investing in security is essential to leverage the business .”
Raising organizations ’ awareness of the impacts of a threat on consumer confidence , reputation and image , and Business Continuity , it is critical for organizations to strategically and proactively adopt appropriate cybersecurity practices . Of the 56 % of companies that believe that investments in the area can leverage their business , the majority ( 84 %) already invest in
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