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RESEARCH REVEALS THAT INVESTMENT IN CYBERSECURITY CAN ACCELERATE DIGITAL TRANSFORMATION IN BRAZIL
According to the study , if there was an increase in the perception of cybersecurity , companies pointed out that they would increase investments in customer marketing , automation of operational processes and remote work . In addition , more than half of respondents believe that investments in security can boost business .
Accelerating companies ’ Digital Transformation depends on a robust cybersecurity framework that allows organizations to explore new strategies and technologies to leverage their businesses . This is one of the main conclusions of the Strategies for a Cybernetic Future Research , carried out by Deloitte , the largest professional services organization in the world , with 122 companies operating in Brazil .
If there was an increase in the perception of cybersecurity , the participating companies indicated that they would increase investments in : customer marketing ( 62 %), automation of operational processes ( 59 %), remote work ( 58 %), real-time indicators ( 58 % ), paperless ( 57 %), public / hybrid cloud ( 56 %), expansion of digital communication and relationship channels
If there was an increase in the perception of cybersecurity , the participating companies indicated that they would increase investments .
( 54 %), expansion of digital sales channels ( 52 %), monitoring and risk prevention ( 49 %), research and development ecosystem ( 43 %) and integrated supply chain management ( 41 %).
Respondents pointed out that revenue from cybersecurity investments could increase by an average of 7.5 % from expanding sales channels ,
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