NEWS
ActiveCampaign commits to significant investment in Brazil to achieve their company growth , such as Desmistificando o Direito .
“ The results of using ActiveCampaign have been beyond what I expected ,” said Tiago Albuquerque , Founder of Desmistificando . “ I had a significant increase in email opens and sales . Since implementing predictive sending , we ’ ve nearly doubled our open rate and have had an 18 % increase in sales .”
ActiveCampaign , a leader in customer experience automation ( CXA ), is investing in the development of Brazilian businesses with product innovation , customer support and new hires .
The company has grown organically in the region by offering CXA services to Brazil ’ s businesses , and will now make strategic investments to propel future growth in the country and into the rest of Latin America , following a US $ 240 million Series C .
By investing further , ActiveCampaign will fulfil its Customer Success Commitment . It has helped local businesses of all sizes
To execute its plan , the company has hired mechatronic engineer , Tatiana Piloto , as Regional Vice President , Latin America . She has more than 18 years of international experience in the technology sector , serving in leadership positions at some of the largest companies like Salesforce and Zendesk .
Piloto , who is Brazilian , will continue ActiveCampaign ’ s success in Brazil and carry it through to the broader Latin America region .
7 out of 10 Brazilians still don ’ t understand what open banking is
Two months before open banking enters the main phase of implementation , most Brazilians are still unfamiliar with the system that provides sharing banking datas . According to a C6 Bank / Ipec research , 69 % of Brazilians with internet access say they need to better understand this news before deciding whether to share financial information .
The open financial system provides the sharing of customer banking information between financial institutions in order to increase competition , availability and customization of products in the market .
Unlike Pix , which is a product with very clear advantages , open banking is a new environment , regulated by the Brazilian Central Bank , which will allow a series of solutions and innovations .
Maxnaun Gutierrez , Head of Product , C6 Bank , said : “ These solutions will be advantages for customers , mainly in tariff and spread reduction , but these benefits need more time to become tangible to the consumer .”
The research also points out that 33 % of Brazilians are interested in sharing their personal data with financial institutions in exchange for savings on rates and interest rates . Another 43 % are still afraid to authorize sharing . p
18 INTELLIGENTCIO LATAM www . intelligentcio . com