Intelligent CIO LATAM Issue 03 | Page 11

NEWS

AWS announces general availability of Amazon Location Service

Amazon Web Services ( AWS ), an Amazon . com company , has announced the general availability of Amazon Location Service , a new service that makes it easier and more cost-effective for customers to add location functionality to their applications without compromising on user privacy or data security . process , many companies face significant barriers when integrating location functionality into their applications .

With Amazon Location Service , customers can embed location functionality in their applications using data from location-based service ( LBS ) providers Esri and HERE Technologies to provide maps , points of interest , geocoding ( converting location information to a point on a map ), route planning , geofencing ( creating virtual perimeters ) or asset tracking .
Amazon Location Service is as low as 1 / 10th the cost of the most common LBS providers , and customers pay only for the number of user requests , assets tracked or devices managed .
According to the company , location data is vital for companies of all sizes and across every industry to support a range of use cases ( for instance , asset tracking , route planning and location-based marketing experiences ) that rely on the explosion of connected devices in the world today . However , due to privacy and security compromises , cost-prohibitive pricing , and a difficult integration

Research shows new dynamics in the relationship between Brazilians and banks

survey conducted by Quanto , a

A pioneering platform in open banking in Brazil , in partnership with Constellation , points out that , in a scenario of constant innovation with more options for banking services , the trend among smartphone users in Brazil is to maintain several banking accounts – with young people prioritizing fintechs in their daily lives . In total , 16 institutions were mentioned by respondents , including the five largest banks in the country . Among those interviewed , 75 % have an account in more than one bank . Overall , 70 % have an account with a fintech company and one in four changed financial institutions in the last year .

Despite opening new accounts , half of respondents say they have never closed a bank account , and most cite fear of losing their financial history as a reason – a critical fact for obtaining credit or financing – with 62 % stating that they prefer digital banks , but they have the traditional bank account to keep information about financial transactions .
Ricardo Taveira , CEO , Quanto , said : “ The resistance of most Brazilians to close their accounts for fear of losing their banking history is understandable , and reinforces the importance of open banking . To solve this , it is necessary to empower Brazilians to master their own data in a reliable and secure manner .”
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