INTELLIGENT BRANDS // Cloud
Brazilian media giant Grupo Globo utilizes Google Cloud for Digital Transformation
Google Cloud will be the main provider of cloud solutions for Grupo Globo and also a catalyst for innovation for the Brazilian media company .
Grupo Globo and Google Cloud have announced a seven-year strategic partnership . The announcement aligns with Globo ’ s on-going Digital Transformation , its restructuring focused on direct-to-consumer deliveries and its journey towards becoming a mediatech company .
Over the next few years , Globo will use Google ’ s experience in data management , Artificial Intelligence ( AI ) and Machine Learning ( ML ), as well as its global , scalable and secure infrastructure , to support the communications company ’ s digital evolution .
As part of the agreement , Google Cloud will also help streamline the production and distribution of content and focus on the optimization of Globo ’ s digital platforms with the goal of generating new business opportunities .
Jorge Nóbrega , Globo ’ s CEO , said : “ In recent years , we dove deeply into our processes , so that the company was in fact prepared for the many challenges of the future . This strategic partnership will help us accelerate the main pillars of our transformation , such as focusing on the customer and creating
THIS STRATEGIC PARTNERSHIP WILL HELP US ACCELERATE THE MAIN PILLARS OF OUR TRANSFORMATION . new , more innovative business models . In this sense , we believe that Google Cloud offers us the best solution to face these challenges , bringing innovation and also gains in scale and efficiency to our operation .”
Robert Enslin , President Google Cloud , said : “ Our strategic partnership with Globo will bring new innovations to life and will help establish Globo as a true mediatech company .
“ We are incredibly excited to partner with such an important , globally recognized industry leader , and to further the digital evolution of the media and entertainment industry overall . Together , Globo and Google Cloud will focus on developing and delivering best-in-class experiences to users .”
As a priority cloud provider , Google Cloud will help Globo use AI , ML , and data analytics technologies to accelerate the company ’ s Digital Transformation , modernize operations and leverage cloud technologies , in a safe and reliable way .
Within the scope of the partnership , Globo will :
• Migrate 100 % of its data centers to Google Cloud , enabling scale in the production and distribution of media , and in launching new channels , among other initiatives
• Transfer its content to Google Cloud , as well as its digital products and services , such as Globoplay and the ‘ G family ’ – G1 , GE . com and Gshow
• Modernize and unify platforms through a cloud-based technological architecture that will serve as the backbone for all services and products of the media conglomerate
• Optimize personalized recommendations in real time to its audience . As part of this initiative , Google Cloud will train Globo employees in advanced Machine Learning knowledge p
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