Intelligent CIO LATAM Issue 14 - Page 51

COUNTRY FOCUS : CARIBBEAN simultaneously everybody is getting the promo and different markups , showing the correct net pricing that is in parity with our BAR rates .”
In addition to simplifying pricing updates , the SynXis Booking Engine provided this B2Bfocused team with connectivity , flexibility and the user experience needed to claim a stake in the B2C market . The team enlisted the Sabre Digital Experience team for guidance on increasing website traffic and conversion .
“ Direct business has seen huge growth since we moved to SynXis ,” Dalati said . “ Our booking engine is way bigger than pre-COVID , in terms of pace and number of bookings . This was a huge success for us to be able to start and see that B2C business coming into our hotels directly from the customer .
“ After all the time , training , setups and testing we made it all work out perfectly . It ’ s working great and it ’ s delivering .” p
About Blue Diamond Resorts
Since opening , Blue Diamond Resorts has risen to become the Caribbean ’ s fastest growing resort chain , with a 45-property portfolio exceeding 15,500 rooms in 10 countries .
Blue Diamond Resorts takes pride in being an innovative hotel management company that specializes in creating differentiated brands to suit each market ’ s demands .
Operated by the most experienced management in the industry , Blue Diamond Resorts offers sales , marketing and brand management services . Through its approach of tailoring hotels with the guest in mind , it strives to meet and exceed customer expectations .
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