With the official launch of Mathilde-Ads , we had the opportunity to speak with Tito Neira , Chief Data Strategy Officer at ADL Digital Lab . The company is one of the youngest in the Aval Group , but also one that can add more innovation not only to the financial companies of the group but also to its entire ecosystem , including suppliers , business partners and customers .
IT WAS IMPORTANT CREATING AN ENTITY , ORGANIZATION AND STRUCTURE THAT ALIGNS AND SUPPORTS THE DIGITAL TRANSFORMATION PROCESSES .
What is Mathilde-Ads ?
More than a solution for managing advertising in digital environments , it is the result of the careful work required by Grupo Aval to accelerate its Digital Transformation and make it a key player in the financial market of the 21st century .
According to Neira , many companies are implementing Digital Transformation since large technology companies have entered new markets to disrupt many sectors . As a result , the group started with this transformation initiative in isolation in each of its companies .
“ It was important creating an entity , organization and structure that aligns and supports the Digital Transformation processes . Out of this effort came ADL – within ATH – to be the group ’ s shared services center for the financial sector . But it was decided to extend it to other companies , and the shareholders then transformed ADL into an independent company within the organization ,” said Neira .
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