Intelligent CIO LATAM Issue 13 - Page 28

INFOGRAPHIC

Study finds privacy is now mission critical for organizations worldwide

Cisco has published its 2022 Data Privacy Benchmark Study , an annual global review of privacy corporate practices on the impact of privacy on organizations and their views towards data privacy .

The 2022 report found that privacy is mission-critical , as 90 % consider privacy a business imperative . The survey showed privacy investment continues to rise and organizations see a high return on investments from privacy spending .
Privacy has become a true business imperative and a critical component of customer trust for organizations around the world . For the second year in a row , 90 % of respondents said they would not buy from an organization that does not properly protect its data and 91 % indicated that external privacy certifications are important in their buying process .
“ The study shows that privacy is increasingly becoming a fundamental responsibility for security professionals . This year , findings show that aligning privacy with security generates financial and other benefits ,” said Fady Younes , Cybersecurity Director – Cisco Middle East and Africa . “ Privacy continues to rise in importance for organizations , regardless of their size or location .”
90 % of respondents said they would not buy from an organization that does not properly protect its data .
Privacy ’ s Return on Investment ( ROI ) remains high for the third straight year , with increased benefits for small to medium size organizations . More than 60 % of respondents felt they were getting significant
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