EDITOR ’ S NOTE
Welcome to the latest edition of Intelligent CIO magazine for Latin America . This month ’ s cover features Leonid Rosas , CIO , Mavi de Occidente . We look at how the
Mexican retail specialist , Mavi Occidente , decided to boost e-commerce with Adobe , a leader in Digital Transformation in customer experience . The result was a 100 % improvement in performance and a 50 % reduction in bounce rate .
“ One of the reasons for the success was the participation of senior management and stakeholders in decision making ,” said Mavi . “ It helped to have a clear vision of the e-commerce ecosystem that cuts across all business areas . The organization is leading the Digital Transformation strategy across the board , which drives the achievements .
“ For customers who are not so familiar with digital or have not experienced much online shopping , we support them in the transactions through the assisted sale using the electronic commerce platform .”
You can find out more details about the project by turning to p56 .
Elsewhere , we discover how Marzam has been improving its cloud operations with AWS . Together with Nubosperta , Marzam implemented a cost and productivity-efficient contingency plan based on a hybrid model of Amazon Web Services cloud and onpremises equipment . that the recovery time should not exceed 30 minutes . We developed this solution in four months .”
For more details turn to p40 .
We also turn our attention to how a Brazilian Federal Government initiative is utilizing a Cisco ( Meraki ) high-speed connectivity solution to benefit about 266,000 students from 473 public and urban schools across the country .
For more on this turn to p61 .
Don ’ t forget you can read daily news updates at www . intelligentcio . com / latam /.
Once again , I ’ d like to wish you a good month ahead and please enjoy the read !
Hugo Garcia , CEO , Nubosperta , said : “ We did several tests to validate that the times it took for the solution to meet the company needs improved . The challenge was
Mark Bowen Editorial Director
www . intelligentcio . com INTELLIGENTCIO LATAM 7