CASE STUDY has and choosing the implementation partner with the experience required to maximize the achievement of the goals . For that matter , Mavi worked with OMNI . PRO , achieving excellent results in a short time .
Rosas points out that the first step is the homologation of the strategic vision . All areas involved must know what the organization is trying to achieve .
It is necessary to correlate these operational flows , detect where processes need to be automated or systematized , strengthen security and information mechanisms and implement quality controls from the back office .
On the front-office aspect , it is essential to streamline omnichannel strategies , the commercial and logistics side and enhance the promotion process . According to Rosas , the marketing and supply areas must now deal directly with devising strategies to move on to parameterization .
WITH THE IMPLEMENTATION OF ITS E-COMMERCE , CUSTOMERS ARE HAVING A BETTER EXPERIENCE IN THE CONVERSION FLOW OR THEIR PURCHASE .
Mavi managed to align the different visions and integrated people from the marketing , operations , finance , technology , customer service and commercial departments .
Rosas says that this multidisciplinary work model , which unified the vision of key areas on how to execute the project , was one of the success factors that helped them materialize the implemented plan .
Digitizing experiences
One of the main objectives from the group when starting this process of Digital Transformation was to have the attention of customers who buy online . To achieve this , the company had to display its entire product catalog in an online store with much more robust e-commerce . With the new implementations , Mavi changed the shopping experience so that a unique customer profile could focus on Mavi , thanks to the new 100 % digital , fast and flexible experiences .
According to Humberto Guerrero , E-Commerce Manager , Mavi , with the implementation of its e-commerce , customers are having a better experience in the conversion flow or their purchase . Guerrero considers that the performance platform is very significant as customers are always looking for quick actions .
Progressive web apps as the basis of the strategy
One of the keys to Mavis ’ customer Digital Transformation was Progressive Web Apps , which offer the possibility to make a web page behave like a native mobile app in terms of loading speed .
Users can access many hardware parts of the device , such as the camera , or use fingerprints for authentication if , for example , they want to implement credit projects . According to Mavi Mexican market analysis , more than 80 % of online store traffic is through mobile devices . It is why progressive web apps are so important .
They facilitate the user experience and allow access to native mobile services , such as geolocation , the camera and other elements essential to offering omnichannel experiences .
Guerrero said that navigation was slow for the user but with the Adobe Commerce platform and the integration
For MAVI , having clear and measurable goals and a good definition of what success would look like at the beginning of the project was as important as the project itself . In a critical implementation , it is necessary to be able to compare whether or not the company is getting results and moving in the right direction .
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