CASE STUDY
Bringing the store to customers became essential and mandatory soon after the spread of the COVID-19 pandemic around the world . Companies that had already implemented Digital Transformation strategies early could mitigate the economic impact by accelerating the implementation of their e-commerce projects .
Mavi Occidente understood how crucial it is and started to improve e-commerce experiences . In less than a year , the company obtained significant results .
In 2020 and driven by the changes brought by the pandemic , Mavi decided to take its e-commerce to the next level , radically transforming its business . When the company ventured into e-commerce , it chose the open-source Magento Community platform . They experimented and had their first e-commerce launches , seeking to understand the technological ecosystem .
The e-commerce team knew the need to engage more directly with customers and rethought its strategy considering the rise of e-commerce platforms which comprise the emergence of Progressive Web Apps , PWA and the importance of social networking mobile devices .
Leonid Rosas , CIO , Mavi de Occidente , said : “ One of the reasons for the success was the participation of senior management and stakeholders in decision making . It helped to have a clear vision of the e-commerce ecosystem that cuts across all business areas . The organization is leading the Digital Transformation strategy across the board , which drives the achievements .”
In addition , it is essential to choose a technological platform that provides the necessary elements to achieve the objectives , including integration with the business application system that every organization
THE ORGANIZATION IS LEADING THE DIGITAL TRANSFORMATION STRATEGY ACROSS
THE BOARD , WHICH DRIVES THE
ACHIEVEMENTS .
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