COUNTRY FOCUS : BRAZIL
had visibility into each threat through SIEM Integration ( Security Information and Event Management ), while Bot Manager Premier protected customers from payment fraud , identifying malicious bots that tried to lure customers to fake payment sites and collect their personal data .
By stopping these attacks before they cause damage , Riachuelo is helping to ensure that its customers ’ data and information stay protected , reinforcing confidentiality and demonstrating the kind of preparation the company has invested in to secure and strengthen its entry into the financial market .
A fashion brand that continues to evolve
With more than 330 stores , two factories and three distribution centers , in addition to expanding the banking services for its digital business , Riachuelo is reaching new customers and markets with a focus on meeting customer needs . It plans to migrate the database of millions of credit card customers to the digital bank , using discounts and promotions to drive cross-selling . That ’ s good for both sides of the business and great for consumers , who get access to valuable products and services from one trusted brand .
Going forward , Riachuelo continues to innovate with different formats and tools to create better shopping experiences for its customers . Reinforcing this omnichannel concept , in which everything is found on a
About Riachuelo
Guararapes is the largest fashion group in Brazil and the parent company of the retail chain Lojas Riachuelo , one of the country ’ s largest clothing department store chains , with more than 330 stores nationwide . Since it began operations , the group has striven to supply high-quality products at affordable prices , always seeking to satisfy its customers and add value for its shareholders . One of its main differentials is the integration of its manufacturing and retail arms , a model that has proved successful worldwide , enabling Guararapes-Riachuelo to respond rapidly to changes and trends in the market and the fashion world .
single platform , Riachuelo ’ s marketplace is in step with the trend of combining financial services with retail .
“ With Akamai to help protect the brand and deliver a better customer experience , we are prepared for the peak season and new business opportunities every day of the year ,” Godoi said . With a single aligned solution for performance and security , Riachuelo can continue to evolve – staying focused on its customers and making fashion more affordable and accessible across Brazil . p
www . intelligentcio . com INTELLIGENTCIO LATAM 51