Intelligent CIO LATAM Issue 12 | Page 50

COUNTRY FOCUS : BRAZIL
website , e-commerce site and other applications – providing the speed and responsiveness that customers expect from their shopping experiences .
With Akamai , the company ’ s web and mobile performance increased by 40 %, which significantly reduced traffic costs and has enabled more people to circulate on the brand ’ s networks and platforms . Riachuelo also implemented Akamai Image & Video Manager , which reduces image sizes , improves quality and speeds application delivery – speeding load times as customers scroll through product pages .
“ Based on our partnership , I trusted Akamai to do a proof of concept ( PoC ) of Kona Site Defender , starting in the month of Black Friday , the busiest shopping day of the year ,” Godoi said . “ We kept the PoC going until Christmas and will be forever grateful to the Akamai team for being with us for all that time , ensuring it would be a success .”
Kona Site Defender plus Ion provided visibility into key metrics such as performance , security , threats , and others , so Godoi could demonstrate the value of the investment .
During the decision process , Godoi ran a test on Kona Site Defender to see if it could provide better firewall protection for the company ’ s digital applications .
“ Based on the numbers , Akamai allowed us to avoid an average of three hours of downtime per month and thereby prevent revenue losses ,” he said .
Based on the successful PoC , Godoi moved forward not only with Kona Site Defender plus Ion but also with Bot Manager Premier and Edge DNS .
Riachuelo keeps its customers – and its brand – safe with Akamai
After Riachuelo implemented the new Akamai solutions – and before the COVID-19 pandemic – e-commerce traffic quadrupled , and the retailer was receiving up to 25,000 orders per day .
Rodrigo Godoi , Head of Cybersecurity at Riachuelo
With the optimization of retail and financial operations in the cloud , Riachuelo was able to handle a significant increase in volume . At the same time , processes were more efficient and cost-effective , with fewer physical and infrastructure resources required and more remote flexibility .
The big challenge was to test the security of these processes on a larger scale . Cyberattacks grew quickly during the pandemic , taking advantage of the massive increase in digital transactions .
Riachuelo got ahead of the curve to protect its employees and customers , focusing particularly on protecting customers who did not usually buy online – people who were used to making payments physically and would find it harder to detect suspicious behavior .
“ In a single month , we saw a tenfold increase in DDoS attacks on our credit card site . In addition , there were some phishing and payment fraud attacks targeting more vulnerable retail customers ,” Godoi said . “ Thanks to Akamai , we were able to detect and mitigate all the threats we found . That gave us peace of mind .”
In fact , Kona Site Defender and Edge DNS blocked all DDoS attempts while also defending against SQL injections and cross-site scripting . Riachuelo also
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