COUNTRY FOCUS : BRAZIL
Brazilian fashion retailer Riachuelo achieves a safer consumer experience for its customers while increasing e-commerce performance by 40 % with Akamai .
Brazilian fashion retaile consumer experience for
Panoramic of the hills and beaches of Rio de Janeiro
Committed to providing a great online shopping experience , Riachuelo expanded its services into the financial sector to meet customer demands for greater innovation and convenience . To create a new digital payment application , the Brazilian fashion retailer partnered with Akamai for strong firewall protection and exceptional performance .
A popular brand combines the convenience of online shopping with a digital bank
As one of the largest fashion retailers in Brazil , Riachuelo aims to create a better shopping experience for customers on the brand ’ s digital platforms , including its website , e-commerce sites , and apps . Always attentive to changing market needs and consumer behaviors , Riachuelo has introduced solutions to improve customer service , bringing digital payment capabilities to its retail business . The company has also offered credit card services for 12 years , which has resulted in a database of more than 30 million customers .
Rodrigo Godoi , Head of Cybersecurity at Riachuelo , knows how important digital security is . “ It is absolutely essential that we offer quality and , above all , security in our digital services , even more so when we unify two such significant market fronts as the retail and financial sectors with a digital bank ,” said Godoi . “ Our security strategy is based on protecting data to ensure the trust of our customers while providing a better shopping experience on a single platform .”
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