Intelligent CIO LATAM Issue 11 - Page 7


Welcome to the latest edition of Intelligent CIO magazine for Latin America . This month ’ s cover features Luiz Borrego , CIO of Smiles , a travel platform in Brazil . We look at how

Smiles is utilizing Dynatrace to optimize its customers ’ digital experience and that of its business teams .
Through Dynatrace advanced observability resources , Smiles now has unified management of its entire technological ecosystem and real-time analysis of the performance of its applications .
Borrego said : “ Dynatrace brings us this capability by allowing the complete observability of applications and , more than that , by offering the opportunity to transform isolated indicators and dashboards into unified and thoughtful insights to help our business .” You can find out more details about the project by turning to p56 .
Elsewhere , we take a look at how Telefónica Ecuador is accelerating its Digital Transformation , improving campaigns and achieving growth via intelligent decisioning powered by SAS .
César Bedoya , Chief Data Officer , Telefónica Ecuador , said the analytics can show the ideal time to run a campaign and trigger a promotion . “ This is very important because it is not always about selling or generating more income – many times what is required is simply to be there , to ensure availability and closeness to the customer ,” he said . For more details turn to p61 . fulfill its transition to the cloud . Ximena Díaz , Administrative Manager of Cordillera Products , told us : “ By having a more reliable information backup , any process that we must carry out facilitates the control of operations , generating more agile responses .
“ The system has helped us to attend to any request with the comfort of using a cell phone or a tablet from anywhere . Our operations are not slowed down at any time and therefore we can attend to any request in real-time .” For more on this turn to p48 .
Don ’ t forget you can read daily news updates at www . intelligentcio . com / latam /.
Once again , I ’ d like to wish you a good month ahead and please enjoy the read !
In this month ’ s Country Focus , we look at how Oracle is partnering with Cordillera Products in Colombia to
Mark Bowen Editorial Director
www . intelligentcio . com INTELLIGENTCIO LATAM 7