On the lighter side of things , we ask the industry experts what makes them tick . . . .
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Marcel Pratte , CEO , Grupo Viceri
wWhat would you describe as your most memorable achievement ?
Looking at the professional side , it was having founded Micro Mídia ( currently Viceri ) 31 years ago and being here with a solid and innovative company in the market . It sounds easy but to be an entrepreneur in Brazil you need to have a lot of passion for what you do and a lot of resilience . Dreaming , believing , innovating and reinventing yourself are steps done on a daily basis . Having a company is contributing to society in many ways .
What first made you think of a career in technology ?
I studied Systems Analysis and Administration and graduated in 1984 . At that time , computerization was starting in Brazil and around the world . I started my professional career at Ericsson as an intern , then I worked at Telesp and Proceda and soon after I created my own company . I fell in love with the area from the beginning and after all this time , I ’ m still in love .
What style of management philosophy do you employ in your current position ?
I ’ m Viceri ’ s CEO and I can say we ’ ve had an organic company for some time and with that , it becomes faster and adapts much more quickly to market movements . We work with an agile model giving autonomy to our employees and keeping responsibilities and decision decentralized .
What do you think is the current hot technology conversation topic ?
I will bring up the topic of Digital Transformation , considering that we have changed our habits and today we have technology as a means for almost everything we do . In a few years , technology has changed world culture and is a rupture in the model of society . It also happened in the Industrial Revolution and happened very fast , especially with the arrival of cloud technology . Big technology companies have adapted to this new way and the costs of innovations are getting
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