CASE STUDY distributed throughout the country and Latin America , Lavoro is also investing in continuous improvements in its internal processes , especially those that drive excellence in service and better identification of the needs of its consumers .
For this purpose , in July 2021 , the company adopted the Salesforce platform . Salesforce , a global leader in CRM , empowers companies of all sizes and sectors to perform Digital Transformation and obtain a 360-degree view of customers .
In this first phase of implementation , nine investors from Grupo Lavoro are already using the Salesforce solution for business automation , the Salesforce Sales Cloud , which is used for placing orders . In a short time , Lavoro digitized the company ’ s order entry .
Vinícius Soares , Head of Innovation , Lavoro , said : “ Of the R $ 600 million in monthly orders scanned since the deployment of Salesforce , we have already reached R $ 3 billion in less than six months . Factors such as ease of use , better security and speed for the insertion of orders , which is less than 40 seconds for registration , have benefitted our resellers immediately .”
Henry Koibuchi Sakane , Digital Transformation Manager , Lavoro , said : “ We chose Salesforce because we recognize its strength and offer globally scalable solutions . Lavoro has been expanding its business throughout Latin America and our main goal is to create an ecosystem that unites the physical and digital in any location that has a Lavoro reseller or investing companies .”
Perspectives for the future
According to Soares , the service provided by the Salesforce team is one of the main differentials of the partnership , which has already been showing concrete results , even with the short time it has been in existence .
“ Every week , a Salesforce consultant gets in touch with the Lavoro team to identify possible challenges and offer new suggestions for the best use of the solution ,” said Soares .
FACTORS SUCH AS EASE OF USE , BETTER SECURITY AND SPEED
FOR THE INSERTION OF ORDERS , WHICH IS
LESS THAN 40 SECONDS FOR REGISTRATION ,
HAVE BENEFITTED OUR RESELLERS IMMEDIATELY .
“ We believe that this bond tends to strengthen with the hiring of other service packages , including the processes carried out in our marketplace and the global integration of the CRM group .”
The implementation of Salesforce solutions is part of Lavoro ’ s investment in reaching a high level of service provision and product offering to its customers , promoting the Digital Transformation of rural producers and increasing the expansion of the company in Brazil and Latin America . p
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