Intelligent CIO LATAM Issue 10 - Page 62

CASE STUDY

Technology is increasingly present in agribusiness . The digitization of processes in the field has helped rural producers to make the business even more competitive and , most of all , sustainable .

According to the 2021 edition of McKinsey & Company ’ s The Mind of the Brazilian Farmer in the Digital Age survey , after the COVID-19 pandemic , the use of digital channels by farmers has grown 46 %, an increase of 10 % compared to the situation before the health crisis .

LAVORO IS ALSO INVESTING IN CONTINUOUS IMPROVEMENTS IN ITS INTERNAL PROCESSES .

The new trend was mainly driven by the use of WhatsApp and the advancement of agricultural marketplaces .
But for innovations to reach rural properties , Digital Transformation must be a priority for those who offer products and services to this sector .
Aligned with new trends , Lavoro , the largest distributor of agricultural inputs in Latin America , has been a pioneer in the Digital Transformation of the sector . Since May 2020 , the company has operated an online sales channel , CompreLavoro , which is already one of the largest in the country .
In addition , it has invested heavily in the service agenda that uses technology , including solutions in agricultural insurance , digital agriculture , order tracking , application instructions and online package inserts , among other things .
At the same time , in order to continue improving the service journey to its more than 50,000 customers
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