INDUSTRY WATCH
COVID PROVED LATIN AMERICAN RETAILERS ’ COMMITMENT TO STAY CONNECTED WITH THEIR CUSTOMERS .
“ Many Latin America retailers are at a pivotal point in their growth as they adapt and build out their omnichannel efforts to continue meeting their customers ’ needs during COVID .
“ Retail ’ s customer focus has always driven innovation , and Retail Pro technology continues to evolve ahead of the curve to stand with our retailers as they transition to unified commerce .”
Latin America retailers ’ customer focus is evident in their strong commitment to using technology to improve in-store efficiency and customer experience .
“ In the past year , Payless has implemented many new strategies to serve our customers and increase our market share and in-store footprint in the Latin American market ,” said Justo Fuentes , Payless Latin American CEO .
“ This plan includes a strong digital component with Retail Pro to allow an omnichannel approach to the Latin market , as well as several product strategies that will allow Latin consumers to continue seeing Payless as their primary source of high-quality , value-priced family footwear .
Retail Pro International has announced its increased investment in retailers in the Latin America and Caribbean markets over 2020 – 2021 via support for seven more countries and territories in this region .
“ At a critical time for retail in Latin America , when other global technology providers have divested in the region , we are increasing our reach to support retailers ,” said Kerry Lemos , Retail Pro International CEO .
“ The Professional Services team at Retail Pro International and our Retail Pro Business Partner , Grupo EJJE , have been integral to building this vision and opening new stores across this region . We look forward to continuing our success together in the Latin American market .”
Retailers ’ ability to adapt quickly with technology during the global pandemic positioned them to meet customers ’ needs , and established relationships with Retail Pro technology consultants proved essential .
Rick Fuentes , Retail Pro International Director of Channel Technical Development for Latin America , said : “ Retail Pro International ’ s network of local
www . intelligentcio . com INTELLIGENTCIO LATAM 73