FEATURE : TELECOMMUNICATIONS breath away from the development and improvement of new solutions . Threats , whether epidemic , regulatory or of a marketing nature , need to be transformed into learning and serve as a catalyst for new opportunities .
For Telecom operators , the scenario also brings these opportunities and challenges , including a new responsibility : to define with whom they will make their future partnerships . Will the commitment to regulatory standards dictate the rule of this market ? That seems to be the only way . And the way in which telecom operators will differentiate themselves in the market will include this maturity in the area of cybersecurity .
The pandemic made us apprehensive and placed protection ( physical and virtual ) as an inherent factor in our decisions . No one will accept to buy a service that neglects cybersecurity . Therefore , offering news and protecting customers is at the heart of consumer expectations today . Not to mention , of course , the possibility of mitigating problems , avoiding punishment and reinforcing the credibility of their own organizations before the market . Cybersecurity will become something more and more fundamental for having good and safe digital experiences . p
TODAY , AND MORE THAN EVER , THE CONSUMER IS
THE CENTER OF ATTENTION .
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