NEWS
Microsoft teams up with Intel to defend against cryptojacking
Microsoft Defender , identify threats and detect anomalous activity . As soon as threats are detected , Intel TDT sends a high-fidelity signal that triggers remediation workflows of end-point detection and response ( EDR ) solutions to help protect the infected PC and prevent lateral movement across the corporate fleet .
Microsoft and Intel have announced their collaboration to defend against cryptojacking . With this partnership , Microsoft Defender for Endpoint , a cloud powered end-point security solution , has integrated Intel Threat Detection Technology ( Intel TDT ) to enhance the detection capability and protection against cryptojacking malware .
Intel TDT advanced threat detection technology leverages CPU telemetry and Machine Learning ( ML ) heuristics to help end-point security solutions , such as
Karthik Selvaraj , Principal Security Research Manager , Microsoft , said : “ As organizations look to simplify their security investments , built-in platform-based security technologies , such as the integration of Intel TDT with Microsoft Defender for Endpoint , combine best of breed in a streamlined solution .”
The Microsoft Defender for Endpoint and Intel TDT integrated solution works natively with Intel Core processors and the Intel vPro platform , 6th Generation or above , and doesn ’ t require any additional investments , IT configuration or installation of agents .
NEOOH integrates geolocated mobile platform to 100 % of its OOH campaigns
NEOOH has launched Phygital OOH reinforcing its positioning as ‘ The Phygital Makers ’ with deliveries that combine visibility , technology and effectiveness in Out of Home media .
With the initiative , the company – a market leader in airports , bus and urban terminals in Brazil – is integrating mobile solutions to all of its customers ’ campaigns , ensuring the presence of advertisers on millions of mobile devices in a connected way to complement the communication strategy of each company or product .
Leonardo Chebly , CEO , NEOOH , said : “ NEOOH understands that Out of Home starts right when you leave home . With our mobile geolocation platform , we expand our delivery of impacts and interactions during the audience ’ s journey to infinite possibilities . If we were present in the lives of 500 million people a year , now we can literally be anywhere our customers ’ audience is .”
The mobile platform is now offered in a complementary manner to all the company ’ s customers and can be used in different strategic ways .
Among them is retargeting , activating a message on the smartphone of someone who was previously impacted on a screen , by geolocation , according to a region of interest to the client , or for different cross information , from time , age , gender , social class or even type of device and operator . p
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