INDUSTRY WATCH
BROADCASTERS HAVE
COMPREHENSIVE
VISIBILITY OF THEIR ASSETS
AND CHANNEL OUTPUTS,
GIVING THEM EXTENSIVE
CONTROL OVER THEIR
INVENTORY AND GREATER
PLAYOUT FLEXIBILITY.
W
ith LeapCloud, Deluxe
Broadcast Services provides
a completely new way of
managing media assets, playout and
distribution that significantly increases
flexibility while reducing operating costs
by at least 50%.
This private cloud-based service enables
cost-effective delivery of SD and HD
channels over IP to any platform,
anywhere in the world, with no need
for costly satellite and dedicated fibre
distribution. It lets broadcasters set up
a linear TV channel in as little as a week
and manage multiple regional versions of
content with ease.
To ensure the security, resilience,
performance and uptime that
broadcasters demand, Deluxe co-locates
its LeapCloud infrastructure with Interxion.
The pivotal role that Deluxe has played
in the entertainment industry for almost
a century means it has witnessed – and
been part of – both gradual evolutions
and radical shifts in how content is
produced, distributed and consumed.
IT and our increasingly connected world
have driven many of the most recent
changes: people are as likely to watch
films and TV programmes over the
Internet and on mobile devices as on
their televisions. Content increasingly
originates in digital form. Producers
and broadcasters are moving from
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tape-based to digital workflows and
new standards have been agreed for
transporting and distributing broadcast
video over IP networks.
At the same time, cloud is losing its
mystique and rapidly becoming the
norm for organisations that want access
to flexible computing capacity without
capital investment – outsourcing of
sensitive content and critical applications
to third-party-provided clouds is
becoming increasingly acceptable.
Building on all these trends and
advancements, Deluxe has developed
LeapCloud – a next-generation media
asset management, playout and
delivery platform based on a private
cloud infrastructure. The platform brings
together non-proprietary IT technologies
and state-of-the-art media tools to set
new standards for how content owners
and broadcasters engage with and
deliver their content.
Faster to market, faster
to revenues
“LeapCloud effectively turns the old way
of doing things on its head,” said Alec
Stichbury, CTO at Deluxe Broadcast
Services. “Broadcasters have traditionally
owned and operated all their own
systems in-house, including proprietary
hardware and the mechanical and
engineering infrastructure that supports
it. That’s tended to make it difficult and
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