INTELLIGENT BRANDS // Mobile Technology
Frost & Sullivan experts disclose operators ’ 5G strategies in Europe
/////////////////////////////
Existing 4G networks are proving inadequate to support the wide range of bandwidth-intensive services such as multimedia , video conferencing and online shopping . As a result , mobile network operators are increasingly looking to upgrade to 5G technology . This next-generation technology will ensure uninterrupted connectivity even during peak times , as well as offer the speed required for services such as enhanced mobile broadband and Internet of Things ( IoT ). Significantly , 5G has the potential to facilitate a truly converged network , as it incorporates a number of existing technological solutions and is interoperable with previous generation technologies .
“ As the number of connected devices is set to rise exponentially over the next decade , there will be an even stronger push to adopt 5G technologies , especially in densely populated urban areas ,” said Fiona Vanier , Digital Transformation Senior Industry Analyst at Frost & Sullivan . “ With the rise of IoT , 5G technology could be the ideal tool to enable driverless cars , Smart Cities and Industrial IoT ( IIoT ).”
Frost & Sullivan ’ s recent analysis , Operator Strategies and Vertical Perspectives for 5G in Europe , Forecast to 2024 , provides detailed descriptions of the different technologies that are used for the implementation of 5G technology . Use cases are presented for the application of 5G within three verticals – industry / manufacturing ( IIoT ), street lighting in Smart Cities and public and private transportation . The study also covers pilot schemes in France , Italy , Ireland , Germany , Spain , Norway , Sweden , Finland , Russia and the UK .
Most European operators have an established base of 3G and 4G services and as such , they will need incentives to upgrade to 5G technology . Network sharing , network leasing and software solutions can reduce upfront costs , while partnerships with companies in vertical markets will ensure additional revenue . Some of the early movers in this field include Vodafone , Telefonica , Deutsche Telekom and British Telecom .
Network operators can make the most of the growth opportunities afforded by 5G by :
• Conducting trials in collaboration with companies from vertical markets to prepare for the launch of alternative services supported by 5G technology
• Focusing on vertical markets such as manufacturing , Smart City systems and healthcare
• Collaborating with suppliers of overthe-top ( OTT ) services offering sports , music , feature films and / or TV series to retain customers
• Forming strong relationships with companies that provide tried-and-tested cybersecurity solutions
• Allying with local operators when entering emerging markets , since they are best positioned to identify the ideal opportunities for growth
“ Collaborative projects that involve government organisations or educational institutions can help raise the profile of companies looking to enter foreign markets ,” noted Vanier . “ Presenting a greater variety of value-added services for higher customer retention and delivering local content will be crucial for breaking into emerging markets .” •
www . intelligentcio . com INTELLIGENTCIO 85