INTELLIGENT BRANDS // Cloud
Adobe completes acquisition
of Magento Commerce
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A
dobe has announced the completion
of its acquisition of Magento
Commerce, a market-leading
commerce platform. The addition of the
Magento Commerce Cloud to the Adobe
Experience Cloud will deliver a single, end-
to-end digital experience platform including
content creation, marketing, advertising,
analytics and commerce for B2B and
B2C customers. The Magento Platform
brings together digital commerce, order
management and predictive intelligence to
enable shopping experiences that scale for
businesses of any size.
Adobe is the world’s leader in designing and
delivering digital experiences. At the core
of every great experience are content and
data, which enable the consistent, personal,
intuitive experiences consumers have come
to expect. Commerce is integral to the
customer experience, whether on the web,
mobile, social, in-product or in-store. Adding
www.intelligentcio.com
commerce to the Adobe Experience Cloud
enables its customers to make every moment
personal and every experience shoppable. experiences,” said Brad Rencher, Executive
Vice President and General Manager, Digital
Experience, Adobe.
Magento Commerce Cloud brings digital
commerce and order orchestration for
both physical and digital goods across a
range of industries, including consumer
packaged goods, retail, wholesale,
manufacturing and the public sector.
The Magento Platform is built on
proven, scalable technology supported
by a vibrant community of more than
300,000 developers. The Magento partner
ecosystem provides thousands of pre-built
extensions, including payment, shipping,
tax and logistics. This level of flexibility
enables businesses to quickly ramp and
iterate their commerce experience with
their changing business needs. “Adobe is the leader in delivering end-to-
end digital experiences and with Magento
Commerce, Adobe will further solidify its
leadership position.”
“Across every industry, people aren’t
just buying products, they’re buying
“Digital transformation starts with a creative
spark or a specific business need and comes to
life with best-in-class technology,” added Mark
Lavelle, CEO, Magento. “As a part of Adobe,
we see a tremendous business opportunity to
power experience-driven commerce for brands
and merchants of all sizes.”
With the acquisition now closed, Magento
Commerce CEO, Mark Lavelle, will lead
the Magento Commerce Cloud business,
reporting to Executive Vice President
and General Manager of Adobe’s Digital
Experience business unit, Brad Rencher. n
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