CASE STUDY more questions with data , faster , and have more confidence in the data behind those answers .
What ’ s next ?
Using Matillion to improve insight across the whole business
To increase access to and use of data to enable intelligent business decisions , TUI plans to move all its systems , across all business units , to the cloud . With this expanded move to the cloud and to cloud-based data transformation , TUI hopes to achieve the same level of speed and insight across its other analytics departments .
Kai Wolffram , Head of Analytics , TUI Group , discusses the key business priorities when working with Matillion and the overall benefits .
Can you provide an overview of your role and responsibilities at TUI Group ?
TUI is the world ’ s largest travel organisation and covers all aspects of the tourism industry so operating on aeroplanes , cruise ships , retail stores and hotels . My role is to take care of all the IT infrastructure in all our hotels and to provide analytics solutions with our analytics competence centre across all hotels and brands – so providing a holistic overview of booking figures and all other aspects that are of interest for our hotels .
How does technology play a part in enabling the organisation to remain the largest integrated tourism group worldwide ?
continually transforming . When we started there were no booking systems or Internet booking platforms . It ’ s a very diverse market and for us , technology is key to providing the best guest experience because that ’ s what it ’ s all about . It starts with the booking of your vacation which needs to be seamless , and continues during the journey to your destination and of course when you ’ re in that destination . Important factors include a good Wi-Fi experience in our resorts , app usage so that guests can get the latest information about the destination and about the properties they are staying in , daily programmes , booking amenities , room upgrades , etc . So there ’ s a lot of technology and applications involved that we are integrating which all come together to provide the best guest experience possible .
As Head of Analytics , what were some of your key priorities prior to the commencement of the collaboration with Matillion – what were you hoping to achieve ?
When I started the role almost five years ago , we didn ’ t have a centralised data warehouse . The portfolio of hotels was already big , but there was a clear strategy to scale that portfolio , so to add more properties to our journey . There was also a high demand for data and not just booking-related data or guest-related data or financial figures . From a headquarter point of view , overseeing the overall performance of all properties , but also from a local point of view , distributed systems , no standards of booking tools , so it was very hard to have a clear view of how the properties were performing .
Technology is one of the most critical assets in our industry . The industry has changed quite a bit and is
Our goal was to create a holistic overview across our portfolio and across all brands . Some of the brands
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