Intelligent CIO Europe Issue 62 | Page 30

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Majority of data leaders unable to use more than 40 % of their data

Data privacy , compliance and data access control among top challenges hindering organisations ’ ability to effectively embrace data for analytics . currently have or plan to invest in a data privacy solution within the next year .
Goals are clear , but data privacy and compliance challenges remain pervasive

Privitar , a leader in data privacy and security , has released the results of a new survey of 100 data leaders conducted by Bloor Research which found that access to data is significantly limited by data privacy and protection regulations .

The State of Data Analytics : Key Challenges in a Strict Security and Privacy Environment reveals that the majority of the data leaders surveyed ( 60 %) are unable to use more than 40 % of their data due to privacy concerns . While the data that is available to those surveyed is readily accessible ( 84 % can receive data in less than a week ), this represents only a fraction of the data they need to access to drive innovation . In reaction , more than two-thirds ( 70 %) of respondents
Data leaders are clear about their goals for using and analysing data . Their top three goals for leveraging data include gaining a competitive advantage ( 56 %), reducing costs ( 49 %) and improving efficiency ( 46 %). Additionally , those surveyed want to use their data to improve business decision-making ( 45 %) and to develop new products and services and revenue streams ( 40 %). Two-thirds ( 64.6 %) of respondents say increasing the return on investment ( ROI ) from data and analytics investments is critical , with 40 % stating that investments to date have not achieved the desired results .
Data privacy and compliance challenges are abundant , with the majority of organisations leaving substantial
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