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of the significant transformation
towards personalised decision making. The
technological keys for this transformation
are data analysis, predictive analytics,
personalisation, online and real-time
responsiveness, and data unification.
What do you currently identify as
the major areas of investment in
your industry?
penetration processes
require deep recognition of each market,
local partnerships, local involvement and
networking and these vary from one country
to another.
What changes to your job role have
you seen in the last year and how do
you see these developing in the next
12 months?
I would say data analysis platforms.
How do you deal with stress and
unwind outside of the office?
Outdoor jogging works for me. I find an hour
of running to be one of the most productive
activities, not only for relaxation, but also
for contemplation.
If you could go back and change one
career decision, what would it be?
The two decisions that most shaped my
career are the focus on entrepreneurship
and the decision to integrate my two areas
of interest: technology and psychology.
Both were taken rather late in my career. If
I could, I would have aimed towards these
directions much sooner.
The major change I experienced is expansion
in the type of solutions and use cases that we
are asked to support. This is the result of the
growing interest and demand for applying
speech analysis and predictive analytics to
various business needs.
What advice would you offer
somebody aspiring to obtain
C-level position in your industry?
In my opinion, the crucial quality of a
senior manager today is the ability to
I FIND AN HOUR
OF RUNNING
TO BE ONE
OF THE MOST
PRODUCTIVE
ACTIVITIES,
NOT ONLY FOR
RELAXATION,
BUT ALSO FOR
CONTEMPLATION.
separate the wheat from the chaff; on
the one hand, to be very open and well
updated with new ideas and concepts,
yet on the other hand, to be able to
differentiate, with strong common sense,
intuition and confidence, between what’s
really important and what isn’t.
Such executives are most capable of
making a difference, setting a company’s
directions, adapting to new challenges
and leading internal and external changes.
Awareness of what to prioritise and what
not to, is the first step. n
What are the region-specific
challenges when implementing new
technologies in Europe?
Technologically, our language-independent
speech analysis is well adjusted to the multi-
regional European environment. However, the
marketing perspective is more challenging.
Despite the general globalisation trend,
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