Intelligent CIO Europe Issue 57 - Page 60

CASE STUDY

THE COUCHBASE ENVIRONMENT IS VERY REAL TIME . IT ’ S VERY , VERY FAST . WE CAN NOW SEE WHAT ’ S GOING ON IN OUR STORES MINUTE BY MINUTE IF NEEDED .

drop it in there so that our store staff could pick it up quickly and simply .
After reviewing a number of solutions on the market , we decided on one that was introduced to us via PMC which designed and developed the mobile selling solution that basically sits on top of the Couchbase database system .
We had a very quick timeframe to deliver this . I was given the remit in February 2021 and we needed to be ready to go into our first event at the end of May . So we signed off a 12-week turnaround to develop from scratch a new mobile selling solution that would work at these events . would work in our stores . They all agreed and we quickly signed off to get this to a fit-for-purpose solution that would fit within our store environment .
It ’ s enabled us to provide a mobile selling platform at our stores that is more intuitive , improves the customer experience and is more real time . One of the big things with the Couchbase environment is that I can get data very rapidly , whereas with all our previous systems we would have to wait for overnight processes to run and there ’ d be a delay in our ability to get sales back from stores because the database couldn ’ t keep up with the processing . The Couchbase environment is very real time . It ’ s very , very fast . We can now see what ’ s going on in our stores minute by minute if needed .
How has Couchbase enabled Crew Clothing to transform the shopping experience for its customers ?
I wanted to prove to the business that this solution would work in our store environment . I was quite fortunate that a lot of our directors and heads of departments went to these events and saw this solution in real time . I was then able to go back to the board and tell them that it
What efficiencies / benefits have you seen since working with Couchbase and how have these impacted your customers ?
One efficiency has been the speed of customer transactions . We can process customer sales a lot faster than previously at approximately half the speed . Having a mobile tablet solution in our store gives us the
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