Intelligent CIO Europe Issue 57 - Page 58

Case

STUDY

Crew Clothing , a leading UK retailer , has transformed the shopping experience for its customers with a new , fully mobile sales solution – replacing traditional sales tills with fully mobile handheld solutions that let staff serve customers from anywhere on the shop floor . Now , Crew Clothing can make smarter use of its floor space , as staff can use handheld tablets to access all point-of-sale functions , including sales , refunds , customer service and promotions .

Crew Clothing improves its customer experience by introducing mobile selling platform

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Richard Surman , Head of IT , Crew Clothing
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