Intelligent CIO Europe Issue 57 - Page 10


Le Chameau adds over £ 250,000 in sales in six months with ShoeAI

personalised shopping experience provided by ShoeAI , the company has added over a quarter of a million pounds in additional sales from 38,400 customers during the first six months of the partnership .
In-store conversion rates can be as much as 10 times greater than those from online stores , with average e-commerce footwear conversions being around 2 % and in-person approximately 20 %.
Leveraging AI that influences customer behaviour using Machine Learning , ShoeAI represents an evolution from traditional self-service filters where the customer is expected to know all the answers . With the concluding stages of the guided shopping experience helping to close the sale , ShoeAI improves conversion rates while simultaneously lowering the return rates of purchased shoes .

Le Chameau has increased its net conversion rate to 6.8 % in just six months for shoppers helped by ShoeAI .

This significant growth was achieved by integrating the AI-driven guided selling software into its online shop . Drawing on the
The installation of the ShoeAI guided selling software into the Le Chameau online shop was straightforward . A customer experience layer was integrated , with control managed by the software and underlying AI . This layer shows options at each point of a customer ’ s journey , using Machine Learning to understand behaviour and convey information , guiding the customer to products they can buy and that will fit . This process is designed to mimic the experience provided by a retail store assistant where stock availability and the customer ’ s fit are learned step-by-step .

National Express enhances employee and customer experience and simplifies travel with 8x8 XCaaS

8x8 , a leading integrated cloud communications platform , has announced that National Express , the largest scheduled coach operator in the UK , has chosen the 8x8 XCaaS ( eXperience Communications as a Service ) integrated cloud communications and contact centre solution to help employees stay engaged , productive and efficient , regardless of work location , to deliver an enhanced and secure customer experience .

National Express services 21 million passengers per year in the UK and needed an integrated cloud communications and customer engagement solution capable of meeting its security and data privacy requirements , which weren ’ t met by its previous vendor . Additionally , its contact centre agents , of which 80 % work remotely , required a solution that was tightly integrated with its CRM system and able to accept secure payments over the phone without compromising privacy , regardless of where the employee or the customer was located .
8x8 XCaaS integrates cloud contact centre , voice , team chat , video meetings and CPaaS embeddable APIs capabilities in a singlevendor solution . This provides National Express ’ employees , call centre agents and administrative staff with a cutting-edge suite of cloud communications tools . These capabilities help to strengthen the employee experience and deliver optimal customer service , anywhere and on any device .
8x8 Secure Pay , an essential XCaaS component which integrates with PCI Pal , provides an important layer of security and compliance for bank or credit card payments over the phone . Instead of call centre agents requesting card details , customers key-in payment details directly onto their phone ’ s keypad – maintaining the highest level of privacy for customers .
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