Intelligent CIO Europe Issue 54 - Page 12


France surpasses UK in product-led Digital Transformation and traditional enterprises across France , Germany and the UK .

This year ’ s report shows European product managers rising in influence and impact overall as record venture funding fuels growth and innovation in the region ’ s technology startups and large enterprises accelerate Digital Transformation initiatives . Product teams are also under increasing pressure as companies seek to optimise digital investments made during the pandemic .

France is leading the way in digital product leadership in Europe , edging ahead of the UK and Germany , according to a new report . Nearly half of French businesses reported that customers ’ shift towards the use of digital products would have a ‘ major impact ’ on their approach to product management , compared with just 36 % of businesses in the UK .

Pendo – a company that provides software that makes software better – has released its fourth annual State of Product Leadership study in Europe , which explores trends impacting product management and the evolution of the product manager role . The study is based on a survey of 350 technology product management executives and managers from software
“ Product leaders are the heroes of any digital organisation – they make sure their companies build the right software and that customers find value in it ,” said Todd Olson , CEO and Co-founder of Pendo . “ Our study shows that , with the right data and technology , European product teams can deliver software that meets rising consumer expectations and drive their companies ’ Digital Transformation forward in 2022 .”

Santoni steps towards a bright online future with Fluent Order Management

Luxury Italian shoemaker , Santoni , has chosen Fluent Commerce ’ s distributed Order Management System ( OMS ) to enhance its online and in-store customer experience .

Founded in 1975 by Andrea and Rosa Santoni , the company began as a small family business selling only classic buckle and lace-up shoes but has since grown into a global brand selling luxury leather shoes , handbags and apparel in Europe , Asia and the US .
Fluent Commerce will implement new fulfilment options for Santoni customers including Click & Collect , Ship from Store and being able to buy online and return in-store .
“ It is critical for us to ensure that our customer experience lives up to our brand , which stands for discreet luxury and quality without compromise ,” said
Francesco del Bosco , Chief Innovation Officer at Santoni . “ Fluent Commerce stood out to us as a vendor with a strong track record of working with leading luxury brands . We look forward to working with it and its partners to optimise our omnichannel strategy and ultimately enhance our customer experience .”
“ Santoni has an enviable history for quality craftmanship ,” added Graham Jackson , CEO at Fluent Commerce . “ We look forward to implementing a distributed OMS which complements and enhances their reputation for producing luxury products and delivers a contemporary , flexible shopping experience for their customers .”
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