Intelligent CIO Europe Issue 53 - Page 12


Parlem Telecom launches 5G demonstration for online shopping with Augmented Reality

experience using Augmented Reality technology that preserves the distinctive values of traditional shopping .
This technological solution promoted by the Catalan telecommunications operator gives new opportunity for the e-commerce platforms of traditional shops , as it allows customers who cannot shop physically to purchase fresh products as if they were in the market itself .
The application , called Augmented Reality Personal Shopper , allows virtual shoppers to select in real time from their devices specific products from market stalls and obtain additional information about them with Augmented Reality .

5G , together with the Internet of Things and Edge Computing , can create new possibilities for personalised and immersive online sales in traditional markets , which aspire to recreate the same experience in digital environments as customers received in physical locations .

This has been demonstrated at La Boqueria market in Barcelona , where an innovative 5G trial led by Parlem Telecom has been carried out to provide remote users with a virtual shopping
The system , which is based on a private 5G network based on Edge Computing servers that guarantees minimum latency in communications and high-capacity bandwidth , includes the participation of a La Boqueria personal shopper equipped with Augmented Reality glasses as an intermediary between buyer and seller , who interacts with the stallholders and communicates live with the online shopper via videoconference with ultra-high-definition images . During the shopping process , the virtual user receives an Augmented Reality interface that the personal shopper is observing with their glasses in La Boqueria .

Hyve colocates at Telehouse to meet increased demand for sustainable IT infrastructure

Global colocation provider , Telehouse

International Corporation of Europe , has announced that Hyve , a leading cloud provider , has chosen Telehouse as one of its colocation partners to help meet growing sustainability demands . With rich connectivity delivered through a fully secure , energy-efficient and power redundant data centre , Hyve can now realise its ambitions of providing customers with long-term sustainable solutions and easily scale for future growth .
IT and cloud providers are under increasing pressure from organisations to improve sustainability , driven by the outcomes of COP26 and new sustainability disclosure requirements ( SDRs ) introduced in 2021 . By housing IT infrastructure to Telehouse ’ s London Dockland ’ s data centre campus , Hyve aims to improve the sustainability of its mission critical cloud , managed security and dedicated hosting services , while still delivering the fast , reliable and flexible service customers expect .
“ Climate change is transforming the way we all use energy and customers are rightly demanding greater action from their cloud hosting providers on sustainability issues ,” said James Annetts , Infrastructure Manager at Hyve . “ We have ambitious environmental goals and will only work with data centre providers who actively strive to make sustainability a central part of their business operations . Telehouse was the perfect choice for us , offering not only a secure and sustainable location to house our infrastructure , but the flexibility and scalability we need to support our future growth .”
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