Intelligent CIO Europe Issue 49 - Page 59

CASE STUDY

C

Can you tell us about your role and the scope of your responsibility at ITV ?
I am currently the Director of Data Innovation at ITV after joining the company in January 2021 . Any technology at ITV that is underpinned by data , or needs data to function , falls under my remit .
At ITV , data strategy covers a wider area of the organisation than you would typically expect , cutting across all business areas including marketing , advertising and viewer / product . It also covers finance , HR and our studios . We ’ re still at the start of our journey with data , so some business domains are not yet being explored , but we have big plans for the future and they are part of our roadmap moving forward .
How do you ensure you keep the largest commercial broadcaster in the UK operational and how does the use of data play a part in this ?
Data is an enormous part of the Digital Transformation process happening at ITV at the moment . Our overall strategy is to be more than just TV , but to be a digitallyled media and entertainment company that delivers brilliant content to audiences whenever , wherever and however they choose .
Data is part of our DNA and we will leverage it to transform broadcasting and achieve the best possible experience for our users , all while supporting and growing our studio business .

DATA IS PART OF OUR DNA AND WE WILL LEVERAGE IT TO TRANSFORM BROADCASTING

AND ACHIEVE THE BEST POSSIBLE

EXPERIENCE FOR OUR USERS .

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