Placing data at the heart of any decision-making process is key to operating with a robust data strategy and delivering positive business outcomes . Clémence Burnichon , Director of Data Innovation , ITV , discusses the importance the UK broadcaster places on gathering value from data to transform its services and improve the viewer experience , as well as how tools like Machine Learning enable analysis of customer behaviour and unlock business value .
How ITV is leveraging data to transform broadcasting
Clémence Burnichon , Director of Data Innovation , ITV
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