Intelligent CIO Europe Issue 47 - Page 58

Case

STUDY

KBC Bank Ireland needed to update its website to offer its customers a better digital experience , while ultimately making it more appealing . Paul Flynn , Head of Digital Channels , KBC Bank Ireland , tells us how it leveraged Liferay ’ s digital experience platform as an advanced starting point for development , and how the platform enabled Liferay partner , Webtown , and digital product practice , WONDR , to deliver an enhanced customer experience that out-performed the previous one with a 30 % higher conversion rate .

The customer champion delivers enhanced digital experience

Paul Flynn , Head of Digital Channels , KBC
Bank Ireland
58 INTELLIGENTCIO EUROPE www . intelligentcio . com