On the lighter side of things , we ask the industry experts what makes them tick . . . .
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Dean Yates , Regional Vice President UK , Ireland , Middle East and Africa , Rubrik
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What would you describe as your most • memorable achievement ?
After 25 years in the industry , there have been so many highlights / achievements but by far the standout for me is my appointment by Rubrik as Vice President and General Manager UKI / MEA . I ’ ve been involved from an early stage in building a startup from grass roots in EMEA with a technology that has automated data protection and has changed the game around cyber-resilience and ransomware remediation – meaning our customers are no longer held to ransom by the bad guys !
What first made you think of a career in technology ?
To be honest I didn ’ t really think of a career in technology – I wanted to be a stuntman ! I ended up falling into the industry by taking a telesales role in the late ‘ 90s while saving some money to go travelling , at which point the comms market was booming and full of opportunity . I kind of just fell in love with the pace of innovation and how software disrupts industry .
What style of management philosophy do you employ with your current position ?
I ’ ve tried to keep things simple in my style and focus on some key principles :
Drive a customer-first ethos in everything we do , will it benefit and delight our customers ? If not we shouldn ’ t do it .
• Be a career destination of choice , have a no-ego hiring policy that has no hierarchy or politics to ensure we can evolve at the speed of the market .
• Manage with accountability – everyone is responsible for their own success which ultimately drives the direction of Rubrik both technically and commercially .
What do you think has emerged as the technology trend of 2021 and why ?
COVID-19 has brought security and data protection to the forefront of organisations , having 100 % of the workforce become remote overnight . Without the security of an office , corporate network and all the security protocols that go with that , hackers are the ultimate opportunists and in times of despair , unfortunately , ransomware has boomed as an industry .
COVID-19 has brought security and data protection to the forefront of organisations , having 100 % of the workforce become remote overnight .
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