CASE STUDY organisation is an important responsibility of the CDAO . Aligning organisational priorities and setting expectations is central to creating a shared agenda across the organisation to drive delivery momentum .
There must be a structured approach on how to manage and derive value from corporate data assets . The importance is amplified by the transitory business environment and ever-increasing regulatory demands . The data strategy should not only be longterm , but also flexible enough to adapt to changing circumstances and encompass provisions to satisfy regulatory demands .
DNB has played an important role in supporting Norwegian society and the government during the pandemic , by providing contextual data insights ( at an aggregated level ) to assess the impact of the crisis and remediating policies on the economy .
Data-driven insights underpins DNBs ability to reconnect and deliver services that are relevant in the daily digital lives of our customers .
Has the technology enabled you to offer a seamless experience for your customers and if so , how ?
Most corporations have set up data platforms to collect a steady stream of valuable customer data , such as transaction history , online web behaviour and much more . The ability to manage ‘ Big Data ’ is critical to the success of any digital business but most corporations fail and struggle with execution and realisation of ambitions because they lack a strategy that is anchored across the organisation .
What are some of the overall benefits you ’ ve seen since the implementation ?
Since implementing Denodo ’ s data virtualisation platform and the data marketplace , DNB has realised value from multiple business-driven use cases , including :
• Enabling scalable compliance solutions related to e-frauds , AML and GDPR
• Data-driven insights to provide product recommendations and personalised pricing at scale
• A material reduction in data access lead times from months to weeks – increasing business agility
DNB is capitalising on data driven opportunities that came with building digital customer channels and analytics capabilities in the cloud ; including a new DNB mobile bank , a savings app called Spare , DNB Puls a management tool for small and medium-sized enterprises and Insight Platform for Analytics ( IPA ) to support data-driven actionable insights .
Advanced , scalable cloud-based data technologies and the adoption of a data marketplace are enabling actionable data insights to improve customer experiences . One area that has benefitted from such insights is the continued development of DNB ’ s online and mobile services . For example , we are looking at channel interaction data to assess customer journeys on our digital channels using a leading-edge data capture solution . We can continuously assess whether our digital channels are aligned to customer preferences and continuously improve the experience . Our analytics capabilities are also focused on delivering customer value by providing our customers the right product , at the right price , through the right channel , at the right time at scale .
However , the impact has been wider than this . With easier access to data , we have observed an increase in the volume of data-driven initiatives . Easy access to data is fuelling a cultural shift in the wider business with decisions supported by data , rather than relying on gut feel and previous experience . Data democratisation and access to data assets is changing the way we think and act when it comes to the value of data .
How does advanced analytics allow you to make effective decisions ?
DNB customers are talking to us every second of the day on digital channels and as a service provider we must have the ability to listen and understand customers ’ needs in near real time . Advanced analytics underpins how we can reconnect with our customers on digital channels in real time .
DNB has a clear ambition and continues to make significant strides to leverage data to reconnect and deliver services that are relevant in the daily digital lives of our customers . p
DATA DEMOCRATISATION
AND ACCESS TO DATA ASSETS IS CHANGING THE WAY WE THINK AND ACT WHEN IT COMES TO THE
VALUE OF DATA .
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