Intelligent CIO Europe Issue 44 | Page 22

LATEST INTELLIGENCE

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DUBAI COMMERCITY – THE FUTURE OF BUSINESS

E-COMMERCE MARKET IN GCC and MENASA REGION
Exponential growth opportunities :
• The e-commerce retail market in the Middle East and Africa is expected to grow by 20 % in the next 5 years to reach USD 26 billion in 2022 , which outpaces the global growth of 13 %
• GCC is predicted to contribute 43 % by year 2022 of MEA ’ s e-commerce retail market ( Source : Euromonitor database )
• Smart phone usage reaches almost 100 % among GCC millennials
• UAE has the highest smartphone penetration rate in the world of 83 %, along with Saudi Arabia , which is not far behind at 68 % ( Source : Newzoo ’ s 2018 Global Mobile Market report )
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