COUNTRY FOCUS : TURKEY created so far and the number of interactions of mobile users has reached 20 million .
Isbank analysed critical customer journeys and created over 38 million interactions with 100 contextual action scenarios . As a result of these interactions , we have successfully completed 500,000 product applications on digital channels without requiring physical contact . Also , more than 1 million informative in-app scenarios are created to inform targeted customers and direct their journeys seamlessly .
How do you plan to use Artificial Intelligence and advanced data analytic models to offer your customers a more personalised experience ?
How do you ensure you remain competitive in the Turkish market in terms of the services you offer ?
Financial institutes prioritise the need to understand customer requirements and expectations , identify customers at risk and implement measures to prevent user detection and reduce churn .
With the increase in customer expectations through the use of mobile applications , banks should provide a wide range of functions and closely monitor customer behavior . This sparks a need to develop a platform to provide deep customer insight , offer personalised products and create a seamless customer journey .
Latest technologies in advanced data analytics such as Big Data and Artificial Intelligence have an enormous impact in changing the operations in businesses . Therefore , we aim to use these technological developments to enrich our customers ’ experience . With the real-time nature of the platform , all user interactions are monitored and customer experiences are enhanced by creating contextual scenarios . By implementing AI capabilities , Big Data flowing from the platform will be used to create deep customer segmentation , to implement customer churn and satisfaction estimation models .
The platform enabled us to keep up with the change of mobile users and operate with a strong competitive advantage among our competitors .
How do you plan to progress and scale in the future ?
Dataroid provides customer journey analysis , realtime in-app messages , unified customer data and uninstallation analysis . We are in the process of improving the features to have a deeper analysis and to develop new critical features . p
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