Intelligent CIO Europe Issue 43 | Page 51

COUNTRY FOCUS : TURKEY chooses m to enhance

The Dataroid platform is already used by medium to very large enterprises in financial services , airlines and retail to reshape the experience of over 25 million users .
We asked H . Mete Güneş , Isbank ’ s Digital Banking Division Head , some further questions about the technology implementation and the benefits it has brought to the business .
Can you tell us why you decided to work with Commencis as the technology vendor ?
Isbank has been cooperating with Commencis for enhancing its digital assets for almost 15 years . Therefore , Commencis is familiar with Isbank ’ s operational and technological requirements . It was
Isbank uses the Dataroid platform to gain real-time visibility of customer journeys , gather customer intelligence and take real-time actions .
efficient and practical to integrate the Dataroid platform into Isbank ’ s technological infrastructure .
Moreover , the analytics platform was specifically tailormade for Isbank , in which its features were customised to the needs of the bank .
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