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cCan you introduce us to Matrix42 and your value proposition ?
Matrix42 is focused on management and security for digital workspaces – something which is very important for customers right now . The importance has accelerated due to the impact of COVID-19 because people want to work from anywhere , at any time and from any device .
We live in a world of complexity and customers are looking for the ‘ easy button ’. More complexity can ’ t be addressed with just more manpower , you need automation and we are masters in the automation of deployment of applications , processes , management and security . We also create value by enabling ‘ happy users ’. When employees are happy and have everything they need to get work done , at the time they want and on the device they need , they are happier . And happier users create happier customers .
Last , but certainly not least , the big benefit and value of our solutions is in the area of compliance . We help customers to optimise security so that people can securely work anywhere , with any device in the world , but also ensure compliance in terms of costs . For instance , we help customers to save significantly on infrastructure and licence costs and this is a big value proposition of our platform .
How have customer demands changed over the last year and how have you responded ?
The impact of COVID-19 has been challenging for every organisation in the world and if you look at the last 12 – 18 months , we are in a phase that I call the ‘ now normal ’, because we ’ ll never go back to how things were but where we are currently also probably won ’ t last forever .
360-degree workspace won ’ t disappear . At Matrix42 , we have been preaching for many years that work is not a place anymore , it ’ s a thing you do . Right now , the conversations I ’ m having with CIOs and CISOs are much more about the long-term strategy for their digital workspace . Digital Transformation is the biggest opportunity of our generation and every business is now a digital business .
Where do you perceive Digital Transformation the most ? At the endpoint . That is a crucial service right now for clients that need management and security .
One key challenge for customers is cloud transformation and the first thing you need to do is create visibility of your infrastructure .
Secondly , organisations are challenged with innovation , which needs investment , while balancing the need to reduce costs . We help with cost optimisation in terms of process automation , licence management optimisation , licence spending optimisation and cloud expense management .
Finally , many customers will continue to focus on security because this flexible workstyle won ’ t disappear and IT needs to adapt and provide management and security for that .
Tell us about the technology tools that modern organisations need to navigate in the new normal ?
Oliver Bendig , CEO , Matrix42
Customers have had to send people to remote locations , or to a home office . Their pain points have been around managing support processes and securing employees because there are more attack surfaces .
I think the immediate response from customers was that they needed help to deploy mobile phones , smartphones , tablets , PCs , laptops , etc . quite quickly and customers have done that with our solution while improving their security posture .
What are some of the key challenges your customers are grappling with right now ?
This next normal phase has a different flavour because we all know this remote and flexible working with a
Management and automation of devices and applications are crucial . This , combined with security , is what we call secure unified endpoint management .
The second thing is related to process optimisation and enterprise service management – it ’ s a lot about Artificial Intelligence and Machine Learning so that the system becomes smarter and learns with data to provide a better support process .
For example , if something goes wrong on a device and an employee needs to open a ticket , wouldn ’ t it be great if the system had already fixed it before the employee even recognised the issue ? That is exactly the kind of technology we provide in our smart platform and why we execute against the vision that we call ‘ simplify and secure digital work ’.
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