Intelligent CIO Europe Issue 42 | Page 72

INTELLIGENT BRANDS // Mobile Technology

Flying Tiger Copenhagen and MUJI deploy App Clips in conjunction with MishiPay ’ s Scan and Go

Flying Tiger Copenhagen and MUJI deploy App Clips in conjunction with MishiPay ’ s mobile self-checkout solution .

Leading retailers , Flying Tiger Copenhagen and MUJI , have announced they are launching App Clips alongside MishiPay ’ s mobile selfcheckout solution .

MishiPay ' s Scan and Go technology enables in-store shoppers to use their own phone to scan and pay for their shopping , eliminating the need for them to waste time waiting in line at a checkout . Now , in order to create an even more streamlined consumer experience , Flying Tiger Copenhagen and MUJI have partnered with MishiPay to become among the first retailers in Europe to bring App Clips with Apple Pay to iPhone customers .
Customers in MUJI stores in the UK and selected Flying Tiger Copenhagen stores across Denmark and Sweden can now use App Clips to launch MishiPay . App Clips are a way for iPhone users to quickly access and experience a small part of an app and App Clips Codes are visually distinct codes that users can tap or scan to quickly access the experience . Each App Clip Code is encoded with a URL and can support NFC tagging .
When shopping in-store , holding the iPhone near the App Clips Code in-store launches the MishiPay App Clip which enables a customer to checkout with Apple Pay without the need to download the full app – perfect for shoppers who are in a hurry .
If a customer already has the MishiPay app installed on their device , they can hold their iPhone next to the App Clip Code to immediately launch the app , enabling them to scan items and checkout at ' warp speed '.
The global pandemic has accelerated the adoption of mobile-based checkout solutions . By eliminating the need for shoppers to touch any in-store hardware and simultaneously avoid needing to wait in any lines in the store , MishiPay ’ s innovative mobile self-checkout system can help to keep both shoppers and staff safer . Deploying App Clips enables even quicker user adoption , eliminating the need to wait for the app to download .
Mustafa Khanwala , MishiPay ’ s Founder and CEO , said : “ MishiPay has started a High Street revolution and with App Clips , Apple is facilitating easy adoption of our technology so that we can create an exciting and irreversible future for in-store shopping .” p
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