Intelligent CIO Europe Issue 42 | Page 38

TALKING business

TALKING business

TALKING

‘‘ business

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How to keep up in today ’ s highly competitive digital retail ecosystem

The pandemic emphasised the need for retailers to become more innovative and adapt their services to maintain customer interest . Matthew O ’ Neill , Industry Managing Director at VMware , tells us why retailers need to incorporate digital thinking into the core of their business in order to avoid leaving them exposed and left behind .
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