CASE STUDY
OUR KEY GOAL IS TO MOVE AWAY FROM TRADITIONAL STATIC EXCEL REPORTING AND TOWARDS BUILDING A FULLY AUTOMATED SUITE OF PRE-DEFINED SELF-SERVING CROSS- DEVICE DASHBOARDS .
efficient ERP data accessibility without the need for complex programming , resulting in self-sufficiency of the insights and analytics team and reduction of overall timeline and cost of the project , leading to democratisation of the data .
The post-sales support from Exasol has been outstanding . It has proactively maintained a strong relationship to ensure that Exasol ’ s solution is delivering Dreams ’ goals , enabling us to identify and prevent any concerns early on and to enable mutual understanding of our Exasol implementation .
How important is having a robust data strategy in satisfying end-user demand ?
Kasperova : All decisions at Dreams are based on data and analytics . From investment into our store portfolio , selection and production of innovative product , design of our website , improved delivery services , to offering a drink to our customers as they shop . All insights and analytics are aimed at improving our understanding of our customer and their needs , as well as improving the understanding of our business to provide excellent service and better sleep for all . We believe that democratised data and analytics empowers our colleagues and helps cross-functional effort , as analytics is enforcing communication among teams . While less effort is spent on data collation and preparation , more time can be invested in gaining and sharing the knowledge .
Data strategy is a key influencer of business performance , assisting in increased competitiveness as we identify risk and opportunity early .
Stewart : Through data lake build , we are implementing a strategy of a ‘ Single Version of the Truth ’. This is to provide more accurate and timely data , enriched for internal and external sources and to enable automation and greater accessibility across the organisation .
As result reporting and analytics is taken very seriously at Dreams , with accuracy , timeliness and accessibility being the most important elements , we are continuously striving for improvement and efficiency , and timely reporting and analytics adds value to everything Dreams does .
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