Case
STUDY
Data analytics is a tool used to better understand the end-user and ultimately enables businesses to optimise performance and achieve success . We hear from Petra Kasperova , Insights and Analytics Director , Dreams , and James Stewart , ETL / ELT specialist within the Dreams data insights and analytics function , to learn about how the Exasol collaboration has driven transformation for the retailer and enabled it to better understand its customers ’ needs .
Turning technology dreams into reality with Exasol
Petra Kasperova , Insights and Analytics
Director , Dreams
58 INTELLIGENTCIO EUROPE www . intelligentcio . com