NEWS
Italtel unveils updated 5G
video application
Mastercard
and Eataly
launch Eataly
Pay for in-store
payments
M
astercard and Eataly have announced
a new partnership to rollout Eataly Pay
app integrated with Masterpass, to enable
multichannel, fast, simple and safe payments
comfortably seated at the restaurant tables.
“The digital revolution is changing our
lives and our world,” explained Michele
Centemero, Country Manager, Mastercard
Italy. “Mobile solutions are a key driver
for this revolution. Paying though an app
is transforming the consumer experience
and enabling innovative solutions. Our
partnership with Eataly is a concrete
example of how the Mastercard technology
is helping retailers gain consumers’ loyalty
and improve their business.”
I
taltel, a leading telecommunications
company in IT system integration,
managed services and Internet of
Things (IoT) solutions, has revealed its
latest 5G video application, delivering
improved upload performances, reducing
latency and increasing the battery life of
connected devices.
Italtel’s i-EVS (Enhanced Video Services)
– the latest advancement of its virtual
Transcoding Unit (vTU) application – runs
over a Multi-Access Edge Computing
(MEC) platform and has been updated
with new features, including context-
aware and location-aware mechanisms,
enabling service providers to launch new
value-added services.
Due to specific data caching at the
edge of the mobile network, end-users
can enjoy fast access to dedicated
content based on their position in busy
environments such as shopping malls,
airports and concerts.
10
INTELLIGENTCIO
“The MEC platform provides a virtualised
layer which allows the high processing
of content at the network edge and is a
fundamental step towards the creation
of an experimental network infrastructure
that anticipates 5G,” said Giulio Gaetani,
Head of Software Business Unit at Italtel.
“The application highlights the crucial role
of the Network Functions Virtualization
paradigm in managing parameters of the
new 5G network architecture.”
In particular, the i-EVS demo in Barcelona
was being designed jointly with Athonet,
a research and commercial partner of
Italtel for mobile solutions.
Italtel and Athonet have built a complete
Mobile 4.5G LTE solution (ready to
connect forthcoming 5G New Radio) that
includes both an LTE RAN and an MEC
platform, which hosts i-EVS. The goal is
to simulate a real mobile environment
and enable a set of services related to
augmented reality.
Eataly Pay, developed by Eataly together
with Mastercard, is tested for the first time in
the Eataly Smeraldo store in Milan. The app
allows diners to pay the bill through their
smartphones seamlessly and therefore have
more time to enjoy their meal. Once the
order is placed, the waiter sends it directly
to the kitchens and the customers are given
a summary receipt that can be inserted into
the app to finalise the payment. The order
is always updated in real time and can be
consulted at any time through the app.
Eataly Pay is available both for iOS and
Android phones and integrates Masterpass,
the digital global payments solution
developed by Mastercard, which speeds up
the final payment process without requiring
customers to enter their credentials and their
card details every time they need to make
a purchase. Card details – of any payment
network – can be entered just once into the
app and stored in one safe place. Thanks to
this app, everyone can now pay with a simple
click and they can also choose to split the bill.
Eataly joins the growing number of Italian
and European restaurants, including
Roadhouse Grill, Rossopomodoro in Italy and
Pizza Hut and Wagamama in the UK, which
are reinventing the way we can pay the bill
at the restaurant with a mobile device.
www.intelligentcio.com