INTELLIGENT BRANDS // Software for Business
Dynatrace announces Session Replay for nativemobile applications
Software intelligence company , Dynatrace , has announced it has enhanced its Digital Experience Module to include Session Replay for native-mobile applications .
This will provide digital teams with a
movie-like view of a mobile user ’ s experience , enabling teams to see every click , swipe , and tap from the user ’ s perspective , and allowing them to optimise mobile apps for performance , feature adoption , and conversions .
Session Replay also provides data privacy by design , meaning organisations in even the most highly regulated industries , who need to comply with regulations such as GDPR , can leverage customer behaviour and experience data to drive better user experience and business outcomes . The enhancements will also extend Dynatrace ’ s digital business analytics capabilities to native-mobile applications , which helps teams understand how user journeys impact critical business KPIs , including conversion rates , and app store ratings .
Mobile use continues to grow at a rapid rate , raising the stakes for enterprises to deliver outstanding mobile experiences . According to the GlobalWebIndex , mobile use now accounts for more than half of the total time spent online . Statista estimates , in 2021 , 80 % of all retail e-commerce will be generated via mobile . To help digital teams deliver the best possible native-mobile experiences , Dynatrace provides :
• Dynatrace Session Replay , optimising business outcomes by enabling developers , application , and business teams to easily review user sessions and understand how new features impact user journeys
• Data privacy by design , making it easy to protect users ’ data and comply with regulations , such as GDPR and CCPA , by automatically masking personally identifiable information . Dynatrace also provides rolebased controls , enabling teams to customise data access based on their organisation ’ s specific requirements
• Business analytics , detailing a mobile application ’ s impact on business KPIs , and reflecting data from owned and third-party sources , including revenue trends , customer conversions , churn , and Apple App Store and Google Play ratings . Dynatrace also provides dashboards that are customisable by user segment
• Out-of-the-box support for the most widely used mobile development frameworks , ensuring all native-mobile capabilities extend to whichever platform teams are using to build native-mobile applications . Dynatrace now supports Flutter , in addition to previously announced support for Android , Cordova , Ionic , iOS , React Native , and Xamarin p
SESSION REPLAY ALSO PROVIDES DATA PRIVACY BY DESIGN .
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