COUNTRY FOCUS : GERMANY
German telcos are discovering ways to digitally innovate by offering their services to produce positive results that drive the country ’ s IT capabilities . Telefónica / O 2 aims to accelerate time-to-market by over 50 %, whilst Deutsche Telekom and Ericsson are pioneering the use of solar energy for mobile broadband sites .
German telcos drive inn technology offerings an position in the market
Panoramic view of Berlin city centre at sunset
In the competition for the best technologies and products , the following applies : the provider with the highest quality and the fastest product launch times ( time-to-market ) has a clear advantage . Telefónica Deutschland / O 2 wants to significantly accelerate this process in the future and more than halve the time needed to launch new applications and products . To achieve this , the company is focusing on a fundamental transformation of its IT landscape by 2023 . A leaner IT architecture with more efficient processes based on state-of-the-art technologies such as cloud solutions will enable the provider to drive innovation even faster in the future and reduce operating costs .
“ We are focusing on a radical , Digital Transformation of our IT architecture and state-of-the-art technology to become one of the leading technology providers in the German telecommunications market ,” said Mallik Rao , Chief Technology and Information Officer at Telefónica / O 2 . “ With our new IT landscape , we are bringing innovations to market even faster , increasing the reliability of our systems and significantly improving customer satisfaction . Increased efficiency will reduce the cost of running our IT applications by up to 30 % from 2025 compared to today .”
IT is the engine that drives business operations : every day , more than 46 million customers of Telefónica / O 2 ’ s numerous own and partner brands access the IT solutions – from the billing systems for prepaid and post-paid customers to the online customer portals , apps and shop systems . Every day , the company ’ s customers generate over 5 billion data points in the systems . Telefónica / O 2 ’ s approximately 8,500
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