COUNTRY FOCUS : NORDIC
As the data centre industry remains competitive and develops at an unprecedented rate , data centre leaders are discovering innovative ways to stay ahead of the game . Vincent English , CEO at Megaport , tells us why Norway is appealing to organisations as they are expected to operate more sustainably moving forward .
The Norway advantage : are moving IT workload
Seven Sisters waterfalls , near Geiranger village in western Norway
When you think of Norway , what comes to mind ? It might be Vikings or fjords , snow or the country ’ s excellence in winter sports . What is unlikely to be an image you have of Norway is its data centre industry , but it is booming .
As businesses are willing to go further afield to find the right colocation partner , Norway presents a very appealing offer . It provides one of the best answers to the question of sustainability . Regulations make it easy to do business in the country and power costs can be kept low due to Norway ’ s cold climate .
Why Norway is seeing a demand
From the European Commission ’ s call for countries to help tackle global issues in sustainability and development , to green initiatives from large technology hyperscalers like Amazon and Microsoft , sustainability is quickly moving to the top of the agenda for many businesses .
For IT to help achieve these sustainability goals , thinking about how they manage their data centres is a big factor .
Despite this , one big factor that has to be included in any colocation decision is connectivity – how are you going to get data back and forth between data centres and the clouds you ’ re using ?
Data centres are often considered one of the heaviest energy consumers in technology , and according to the IEA , data centres account for 1 % of the global electricity demand .
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