NEWS
Orange Belgium innovates in the ecological transition of its operations
Orange Belgium is the first telecom operator in Belgium and one of the first in the world to introduce new SIM cards which are produced with 100 % recycled plastic .
Combined with the recent launch of Half ID SIM and eSIM earlier last year , Orange
Belgium strives hard to reduce its plastic consumption and overall footprint . A few months after introducing its first half ID SIM cards , whose smaller size already allows a yearly economy of two tons of plastic usage , Orange Belgium now introduces the first SIM cards made with 100 % recycled plastic .
The existing stock of SIM cards will gradually be replaced by these Eco SIMs . Moreover , these new Eco SIM cards respect the highest quality standards for residential and B2B customers , allowing them to be totally future-proof and to offer reliable connectivity . Combined with the launch earlier last year of the support of eSIMs for residential customers , which allows customers with eligible smartphones to use the SIM chip directly integrated in their device , Orange Belgium can now streamline its SIM card production and significantly reduce its environmental footprint .
Xavier Pichon , CEO of Orange Belgium , said : “ As a responsible telecom operator , we strongly believe in a relevant usage of technology to address societal challenges . By introducing this new generation of SIM cards , Orange Belgium is at the forefront , worldwide , of the fight towards more sustainable business practices .”
Nectar360 partners with CitrusAd to launch world-leading retail media platform to brands
Nectar360 , part of the Sainsbury ’ s business , is working with market-leading retail media technology company , CitrusAd , to launch a retail media platform that enables brands and ad agencies to launch targeted sponsored product , banner advertising and return on investment ( ROI ) reporting and analytics across Sainsburys . co . uk .
Nectar360 builds loyalty and personal connections with customers for the biggest UK and global brands . It owns and operates Nectar , a UK loyalty programme , helping some of the UK ’ s biggest brands to build impactful relationships with their customers . Nectar360 manages Sainsbury ’ s and Argos shopper marketing services , utilising insights and media expertise to connect the Sainsbury ’ s businesses , FMCG brands , GM brands and their customers . understanding of Sainsbury ’ s e-commerce space . Through the Nectar360 E-commerce Media Platform , brands can create customerled e-commerce campaigns with real-time reporting that allows for insight , learnings and in-flight campaign optimisation .
James Moir , Managing Director at Nectar360 , said : “ We set out to create an easy to use , self-serve performance-based retail media platform that offers our brands the best in terms of digital campaign design , delivery and measurement , while enhancing and maintaining our customers ’ online shopping experience .
“ The end result is a platform powered by Nectar360 data , in partnership with CitrusAd .”
The Nectar360 partnership with CitrusAd technology empowers an enhanced
www . intelligentcio . com INTELLIGENTCIO EUROPE 11